The power of smell has been evident right from when human beings started to use their senses in their daily life. It is a proven fact that smells can evoke strong emotional actions and reactions, make lovely memories and even recall some special memories. With smell being such an important factor among human beings, the need for scent marketing has been easily conceived by almost every business. But, Spas and massage parlors have been the first ones to take it to action. With massage oils coming in a variety of decor scents, scent marketing has a great possibility in the spa business.
Being in a spa mainly revolves around the feeling of relaxation, by spending some time with oneself in an ambient atmosphere. This way, an individual maintains the balance between the body and the soul. But apart from this, every spa needs to deliver a unique and memorable experience to make sure that their customers return to them the next time. Your spa fragrances and scents will define your brand identity and further brand awareness. Think of a happy client who enjoyed your service in your spa sharing it with others, with an add on that the smell inside the spa is what attracted them more! Now you know, scent marketing does make some effort to improve your business.
Tips to Use Scents in Your Spa
Now that we know how scent marketing helps your spa business, let us look at some of the tips to use it in the perfect way.
Use Welcoming Scents
As it is said always, the first impression is the best impression. When a customer visits your spa for the first time, you should deliver an inviting fragrance to develop a positive attitude in their mind. This will also make them ready to enjoy the services that you offer.
Know Your Target Experience
Owning a spa is basically about delivering a unique experience to your customers. So, always have a clear idea of what you need to deliver, and execute your scent marketing strategies based on it.
Be Creative on All Levels
Don’t use a scent just for the sake of it. Choose the right kind of scents that fit your place and the services that you offer. Don’t think much to hire creative scent specialists who have immense knowledge in scent marketing and its various realms. Being in the hub of the global scent business, there are a lot of companies offering scent marketing services in the UAE.
Treat Your Services Individually
Your spa may offer a wide range of services ranging from massages to jet baths or a steam room. A single scent used all over your spa may not do the task for you. So, be sure to use distinct and unique scents to boost distinct services, so that the scents used will become an identity to the particular service.
The customers in your spa may belong to different age groups, have different viewpoints, lifestyles, communication levels, or even different mental and physical states. So, coming up with a general scent may not be always the best option. Whether it be for massages or creating the right ambiance, know their need and taste, and come up with scents that can fulfill them. Make sure that you provide your clients with the luxury of choosing from a variety of attractive and innovative scents. After all, you don’t want to say ‘no’ when a customer asks you for a specific aroma oil to be massaged with.
Thus, being in a highly competitive field, you must ensure that your spas have a unique element to attract your previous and potential customers. Kickstart your scent marketing strategy and experience the power of scents in boosting your business.